Email marketing is a popular tool for businesses looking to connect with consumers. In just about every industry, it’s now common for companies to have an email address or a website where people can easily find information and order from the company. However, as with any other business marketing method, it’s not as easy as you think. Getting your emails read, opened, and responded to takes work on various fronts: creating compelling subject lines that entice users; crafting messages that are on brand and useful; scheduling emails so they don’t get missed; and testing different messaging until you find out what works best for your audience.